Archive for the ‘Facebook’ Tag

How To Find And Keep Loyal, Repeat Customers

There is a lot of talk about the value of the referrals in providing a service. Getting others to talk about you to their friends, relatives, and neighbors can be a great value to property owners. This happens on Facebook, LinkedIn, Yelp, and a whole host of other sites and networks, both online and offline. But I think the most valuable customer is the repeat customer.

Look For A General Contractor In Sacramento, Placerville, Cameron Park

Give me a hand full of repeat customers any day. Those loyal owners that will call whenever your services are needed. The ones that would rather not use someone else.  Think of all your past customers, wouldn’t it be nice if all of them called you the next time they needed to buy or sell your product or service? It is probably best to keep an eye on these people. Satisfy them over and over. Sure, you will probably get new business and new referrals too, but getting and satisfying the loyal, repeat customer should be the ultimate task. Find and keep them.

So how do you find these loyal, repeat customers? You don’t, they will find you!

In business, we do our best the give the customer value. That value can be in many different forms. To some it may be getting a great price for and expensive project. For others, it may be in the form of saving time, knowing that things will be done without a lot of supervision. Some may even value “peace of mind”,  knowing that you will come through with a solution to the problem. Whatever form this value possesses is determined by the customer. If I do the same job for two different customers – each will value that job differently. The work is the same, the value to the customer is their own. The loyal, repeat customers will come back because of the value that they received.

So then the question is this: What value do you want to give to your customer?

That is where you must concentrate your efforts. By doing this, those loyal, repeat customers will find and keep you because you give them the value that they are looking for in a service. It’s that simple.

Enjoy this day!

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Chili Cook-Off in Cameron Park

 I was invited to attend a Chili Cook-Off at Cameron Oaks Apartments here in Cameron Park. Several residents brought their own special chili dishes, each one that I tried was very tasty. But this Chili Feast had more to offer than just good food. The management at Cameron Oaks went to great lengths for this event.

In addition to the chili, there was a costume contest for all ages. Customes were not required but many came and joined in the spirit of fun. There was a live band that played at the clubhouse for hours, many residents danced to the familiar tunes. And tons of prizes donated by businesses in the area. I think that nearly everyone who attended walked away with something that night.

This video was recorded that night if you would like to see that party for the residents there. Cameron Oaks puts together several events throughout the year for their residents, it looks like a great place to live. Here is that video.

Testimonial for a General Contractor in Sacramento, Ca

I recently had the previldge of attending a Vendor Trade Show here in Sacramento, Ca. The event was the 17th Annual FPI Management’s Managers Meeting and Vendor Trade Show located at The Hyatt in Sacramento, Ca. Included in the show were contractors, General Contractors, service companies, apartment rental publications, and others companies that provide services to the apartment rental community. Tromler Construction was fortunate to have a video camera at the show and did some recording that day.

The video of the show that we produced can be found on YouTube if you would like to see the Western Theme.

Having done work for many of the property managers at the show, we were lucky to get some great testimonials right there at the show. These mangers did not know they were going to be asked about Tromler Construction, what they said must have been how they truely feel about us. Lori Spaulding from Cameron Oaks Apartments in Cameron Park, Ca was one of those brave manager’s willing to go in front of the video camera. Check out what she had to say!

Speaking of Cameron Park, Ca…

We have also recorded some videos of two apartment communities in Cameron Park. The videos allow the viewer to see the apartment community before spending time driving around town. If you have an interest in moving to Cameron Park, or know someone who is interested, check these videos out.

Cameron Oaks Apartments and Cameron Ridge Apartments

Contractor Needed – Find A Contractor In Your Area.

The fence is in desparate need of repair, adding an addition to your home, or building that dream house in the foothills. The need for a qualified contractor can come in many different forms. Property owners have used many different sources to find a qualified contractor in the past, some of those sources have gotten a little thin today.

How can I find a qualified contractor to do repairs or improvements? That may be the more pressing issue facing home owners today. It seems that the economy has removed many of the contractors and supply houses; I have to check my phone contact list regularly to make sure businesses are still around. The good news is that many of us are still here. Now how do you find us.

There hasn’t been a flood of construction going on, a referral from three years ago may not be so fresh today. Construction advertising has been light, ask anybody selling advertising space. How about the internet? Many contractors are turning to the internet to market there business, it’s low or no cost to do and it puts your name out there for property owners to find.

There are countless sites where you can search for businesses; there are even companies that will search at no cost to you. These companies charge the contractor for finding the homeowner “lead”. There are other sources to find businesses in your area. Here are just a small sample, most are very well established. Here are some examples.

Go to Google and do a search. Type in the type of contractor and your city. If I search “general contractors in Placerville” here is what the results look like.

You can do the same with Yahoo, Bing, Yelp, and many others. Give it a try! See a lot of the same names in all the searches? Start there. Can I trust these people? Isn’t the internet full of con-artists and thieves? That may be a little extreme! What you are trying to do is find a contractor, than follow the same steps that you would to qualify a contractor that you found be any means. Check for State Contractors License number, check business license, insurance, past customers, see past projects, etc. Be very thorough in checking the contractor, just because he is on the internet – do not assume anything. The Contractors Board here in California has a checklist for consumers dealing with contractors, your state may offer a similar checklist.

Good Luck in all your Contractor and business searches.

“Trust Me, I’m a Contractor”

One of the biggest hurdles that general contractors have to get past is the trust factor. Are we who we say we are? Will we do what we say we will do? Can we produce what we say we can produce? As a contractor we expect a total stranger to call us, schedule to meet, enter their home or business, tear something apart, then rebuild it to look awesome. That’s asking a lot from someone we just met or talked to on the phone.

That’s what it is all about in the service business – trust. 

Today the property owner has ways of getting to know the contractor before ever meeting them face-to-face.

Thanks to social networks like Facebook, Linkedin, and Twitter, the general contractor can be “checked out” long before ever meeting him. Before the internet boom, you had a square box in the yellow pages, or a flyer shoved into your door as a first impression to the contractor. 

Today we can look at companies and people in a different way. We can see the contractors work, comments they have posted, who they associate with – and maybe that trust can be increased a little by getting to know them better.  And there is more that we can do.

In searching for the right contractor that you can trust you probably want someone near you. Wouldn’t it be great if there was a way that we could finding someone that we could trust nearby. There are ways to look up general contractors in your area. Here are a few popular sites.

Google , Yahoo, and Bing all have local search directories. Yelp is another. These local searches may help pinpoint contractors near you to help get started on your quest for the trusted contractor. Are there any other ways to finding a service business? Many more. How about the most trusted source of finding a contractor ever – Word-Of-Mouth.

That’s right, people are most comfortable getting a referral based on what their friends and family have experienced. Someone they know has already tried using the contractor and was happy with the results. Don’t have friends and family that have used a general contractor?

Maybe the contractor has a list of past customers for you to contact. Don’t be afraid to make contact with the past customers, it may help you build that trust. And in this business, trust is very important to both you and the general contractor.