Archive for the ‘Linkedin’ Tag

How To Find And Keep Loyal, Repeat Customers

There is a lot of talk about the value of the referrals in providing a service. Getting others to talk about you to their friends, relatives, and neighbors can be a great value to property owners. This happens on Facebook, LinkedIn, Yelp, and a whole host of other sites and networks, both online and offline. But I think the most valuable customer is the repeat customer.

Look For A General Contractor In Sacramento, Placerville, Cameron Park

Give me a hand full of repeat customers any day. Those loyal owners that will call whenever your services are needed. The ones that would rather not use someone else.  Think of all your past customers, wouldn’t it be nice if all of them called you the next time they needed to buy or sell your product or service? It is probably best to keep an eye on these people. Satisfy them over and over. Sure, you will probably get new business and new referrals too, but getting and satisfying the loyal, repeat customer should be the ultimate task. Find and keep them.

So how do you find these loyal, repeat customers? You don’t, they will find you!

In business, we do our best the give the customer value. That value can be in many different forms. To some it may be getting a great price for and expensive project. For others, it may be in the form of saving time, knowing that things will be done without a lot of supervision. Some may even value “peace of mind”,  knowing that you will come through with a solution to the problem. Whatever form this value possesses is determined by the customer. If I do the same job for two different customers – each will value that job differently. The work is the same, the value to the customer is their own. The loyal, repeat customers will come back because of the value that they received.

So then the question is this: What value do you want to give to your customer?

That is where you must concentrate your efforts. By doing this, those loyal, repeat customers will find and keep you because you give them the value that they are looking for in a service. It’s that simple.

Enjoy this day!

“Trust Me, I’m a Contractor”

One of the biggest hurdles that general contractors have to get past is the trust factor. Are we who we say we are? Will we do what we say we will do? Can we produce what we say we can produce? As a contractor we expect a total stranger to call us, schedule to meet, enter their home or business, tear something apart, then rebuild it to look awesome. That’s asking a lot from someone we just met or talked to on the phone.

That’s what it is all about in the service business – trust. 

Today the property owner has ways of getting to know the contractor before ever meeting them face-to-face.

Thanks to social networks like Facebook, Linkedin, and Twitter, the general contractor can be “checked out” long before ever meeting him. Before the internet boom, you had a square box in the yellow pages, or a flyer shoved into your door as a first impression to the contractor. 

Today we can look at companies and people in a different way. We can see the contractors work, comments they have posted, who they associate with – and maybe that trust can be increased a little by getting to know them better.  And there is more that we can do.

In searching for the right contractor that you can trust you probably want someone near you. Wouldn’t it be great if there was a way that we could finding someone that we could trust nearby. There are ways to look up general contractors in your area. Here are a few popular sites.

Google , Yahoo, and Bing all have local search directories. Yelp is another. These local searches may help pinpoint contractors near you to help get started on your quest for the trusted contractor. Are there any other ways to finding a service business? Many more. How about the most trusted source of finding a contractor ever – Word-Of-Mouth.

That’s right, people are most comfortable getting a referral based on what their friends and family have experienced. Someone they know has already tried using the contractor and was happy with the results. Don’t have friends and family that have used a general contractor?

Maybe the contractor has a list of past customers for you to contact. Don’t be afraid to make contact with the past customers, it may help you build that trust. And in this business, trust is very important to both you and the general contractor.