Archive for the ‘marketing’ Tag

How To Find And Keep Loyal, Repeat Customers

There is a lot of talk about the value of the referrals in providing a service. Getting others to talk about you to their friends, relatives, and neighbors can be a great value to property owners. This happens on Facebook, LinkedIn, Yelp, and a whole host of other sites and networks, both online and offline. But I think the most valuable customer is the repeat customer.

Look For A General Contractor In Sacramento, Placerville, Cameron Park

Give me a hand full of repeat customers any day. Those loyal owners that will call whenever your services are needed. The ones that would rather not use someone else.  Think of all your past customers, wouldn’t it be nice if all of them called you the next time they needed to buy or sell your product or service? It is probably best to keep an eye on these people. Satisfy them over and over. Sure, you will probably get new business and new referrals too, but getting and satisfying the loyal, repeat customer should be the ultimate task. Find and keep them.

So how do you find these loyal, repeat customers? You don’t, they will find you!

In business, we do our best the give the customer value. That value can be in many different forms. To some it may be getting a great price for and expensive project. For others, it may be in the form of saving time, knowing that things will be done without a lot of supervision. Some may even value “peace of mind”,  knowing that you will come through with a solution to the problem. Whatever form this value possesses is determined by the customer. If I do the same job for two different customers – each will value that job differently. The work is the same, the value to the customer is their own. The loyal, repeat customers will come back because of the value that they received.

So then the question is this: What value do you want to give to your customer?

That is where you must concentrate your efforts. By doing this, those loyal, repeat customers will find and keep you because you give them the value that they are looking for in a service. It’s that simple.

Enjoy this day!

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Testimonial for a General Contractor in Sacramento, Ca

I recently had the previldge of attending a Vendor Trade Show here in Sacramento, Ca. The event was the 17th Annual FPI Management’s Managers Meeting and Vendor Trade Show located at The Hyatt in Sacramento, Ca. Included in the show were contractors, General Contractors, service companies, apartment rental publications, and others companies that provide services to the apartment rental community. Tromler Construction was fortunate to have a video camera at the show and did some recording that day.

The video of the show that we produced can be found on YouTube if you would like to see the Western Theme.

Having done work for many of the property managers at the show, we were lucky to get some great testimonials right there at the show. These mangers did not know they were going to be asked about Tromler Construction, what they said must have been how they truely feel about us. Lori Spaulding from Cameron Oaks Apartments in Cameron Park, Ca was one of those brave manager’s willing to go in front of the video camera. Check out what she had to say!

Speaking of Cameron Park, Ca…

We have also recorded some videos of two apartment communities in Cameron Park. The videos allow the viewer to see the apartment community before spending time driving around town. If you have an interest in moving to Cameron Park, or know someone who is interested, check these videos out.

Cameron Oaks Apartments and Cameron Ridge Apartments

Construction Projects Are Still Available

Building permits have been very limited in the Sacramento, El Dorado, and Placer Counties the last few years. Seems like the economy has gotten a hold of a lot of the local contractors. Judging by the shoppers in Home Depot, the plumbing supply house, and lumber yards; there hasn’t been a lot of activity. So I asked myself a simple question. What are the people, who are buying supplies, doing to get jobs that others aren’t doing?

I see general contractors, specialty trades contractors, handymen, maintenance workers and, of course, homeowners. These people are working. There phone rang with someone wanting them to perform services for money. Why did they get called and not the next guy? I have a couple of ideas.

Marketing is key!

If people do not know that you provide a service, they will not call. Sounds simple enough, so market your business! There are numberous local services search engines (most are free), find out some simple forms and start using them to get your services noticed. And that’s just the tip of the iceburg.

How about writing about your trade or expertise? Anyone can create a blog, write something about what you do and post it. Two of the larger free blog formats can be found at www.blogger.com and www.wordpress.com . It’s a great place to get started. Don’t like to write? How about video? Give it a try and see what happens. Video editing takes a little while to learn, but it gets easier all the time. You never know what will become of it. People call me from sources that I would have never guessed.

This useless 12 second video has been viewed over 700 times.

Marketing your business is very important, in good times and bad. Those that work at getting the results that they would like, have a much greater chance of producing the results. The important thing is to get started. Nothing happens by itself. Take a chance at doing something new.

Good luck in all your marketing.

The Most Important Tool For The General Contractor

Most Important Contractor ToolThis may come as a surprise to some people, but contractors do use the phone. Maybe not as often as he should but the phone is a very imortant tool for the successful general contractor. I have a Blackberry that I heard could do many things. I need a phone to make calls to customers and suppliers. However, the use of the phone has grown in importance, it actually means better use of my time and resourses in my business.

General contractors can benefit from the technology of the phone in many ways, here is one example. I can receive a text or E-mail from a customer to bid on a job. Somethings the job is far away, getting there is not always convenient and timely. I can text back and request that the customer send me a picture (as a text attachment or as an e-mail) and I can see the repair or problem right now. I have given many bids and proposals without even going to the job site. This saves me and the customer time and money.

Finding a qualified contractor is for your project is very important. If you can find one that can make use of the technology that is available, that’s even better. This is definitely a topic that I will be blogging about in the future. Feedback on how contractors and service companies can better use this technology would be greatly appreciated.

Building Business By Helping Others Market Locally!

This past year has been very hard on a lot of businesses. The construction trades have hit new lows here in El Dorado County, I’ve heard that 18-22% of those in the construction trades are unemployed. I feel for these families.

 Tromler Construction has been very fortunate in keeping busy through these times. Why? Well we believe that we produce a quality product. We will not do a second-rate job, even if it means losing money on that job. Our reputation is one that I take pride in. Every customer that we have had is our calling card for more business. There are other reasons we have stayed busy.

I believe that good things happen to those who help others. Some call it Karma. I think of it as just helping others to succeed. It comes in a lot of different forms, at different times. I may see my neighbor struggling to get the garbage out and help him. It may be that my brother needs some shelves put up before the big party. Seems lately that it is more along the lines of helping local business better market themselves.

I not a professional marketer, I’m a general contractor. Building and repairing has been my occupation for 25+ years; started by working my way through college. My degree in accounting has never been put to use in my career. As a self-employed, small business owner, you have to learn a bunch of things to keep the jobs coming in. One of those things is marketing. Maybe I can help others by showing them how to market their business. Not for money, just to be helpful. Let me show you some of the things that I am talking about.

On Yelp (a review site for local businesses), I came across a local business that I am very familiar with and wrote a review. The business, Bell Roofing, didn’t get a phone call, text, e-mail or anything else from me telling them what a great deed that I did, I just did it with nothing expected in return. If  Tromler Construction does get a review from someone through Yelp, I would hope that it is because I deserve it – not because someone owes me one. I can’t tell you how many times I get the  ” I will link you if you link me” baloney. Link, comment, review, tweet, fan, (or anything else) because you want to.

 Here is another example. I have noticed a trend forward video marketing lately and was hoping to work on some of my own. While on a apartment job site for several weeks, I noticed that the trees were beginning to change colors and thought that this would be the perfect time to make a video for the apartment community. So I did. They loved it, I was impressed with my first attempt. It was used by the community in their online marketing, and even led to families moving in. WOW!

I learned a lot from making that video for them, things that I would not have been able to do without trying to help. There was no pressure to make the perfect video, they didn’t even know I was making one. There was no expectations of getting result from the video, the video is the only one they have. Although I am a general contractor, it is fun getting outside myself and doing something different. And boy was it satisfying.

If you search Google videos for “apartments for rent”  in this city, it ranks #1. The word got out at the property management company and others were asking that I do the same for them. I’ve since done three more. Then came the Karma thing, people were calling with work that needed to be done. Construction work. Dry rot, water damage, decks, siding, bathrooms, kitchens; none of it was the direct result of making videos. But I can’t help think that somehow I was being repaid. I one thing that I am sure of though.

I am extremely grateful for how things turn out when I do the right things for others.

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