There is a lot of talk about the value of the referrals in providing a service. Getting others to talk about you to their friends, relatives, and neighbors can be a great value to property owners. This happens on Facebook, LinkedIn, Yelp, and a whole host of other sites and networks, both online and offline. But I think the most valuable customer is the repeat customer.
Give me a hand full of repeat customers any day. Those loyal owners that will call whenever your services are needed. The ones that would rather not use someone else. Think of all your past customers, wouldn’t it be nice if all of them called you the next time they needed to buy or sell your product or service? It is probably best to keep an eye on these people. Satisfy them over and over. Sure, you will probably get new business and new referrals too, but getting and satisfying the loyal, repeat customer should be the ultimate task. Find and keep them.
So how do you find these loyal, repeat customers? You don’t, they will find you!
In business, we do our best the give the customer value. That value can be in many different forms. To some it may be getting a great price for and expensive project. For others, it may be in the form of saving time, knowing that things will be done without a lot of supervision. Some may even value “peace of mind”, knowing that you will come through with a solution to the problem. Whatever form this value possesses is determined by the customer. If I do the same job for two different customers – each will value that job differently. The work is the same, the value to the customer is their own. The loyal, repeat customers will come back because of the value that they received.
So then the question is this: What value do you want to give to your customer?
That is where you must concentrate your efforts. By doing this, those loyal, repeat customers will find and keep you because you give them the value that they are looking for in a service. It’s that simple.
Enjoy this day!